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Capital Theatres, Edinburgh choose VisitOne for Audience Engagement

We are excited to announce that in October 2023 Capital Theatres joined the VisitOne family!

Festival Theatre Hamilton exterior

VisitOne is proud to work with Capital Theatres, one of Scotland’s leading cultural organisations and the team behind some of Edinburgh’s most-loved stages.

Capital Theatres manages the Festival Theatre, King’s Theatre and Studio Theatre, presenting hundreds of performances each year across theatre, dance, musicals, family shows, live music and pantomime. With such a varied programme and a broad audience base, the organisation needs digital tools that can support customer engagement, operational efficiency and a seamless audience experience across multiple venues.

Through its partnership with VisitOne, Capital Theatres is using connected venue technology to improve how audiences move from booking to attending. VisitOne helps venues deliver secure digital tickets, timely customer communications, ticket sharing, pre-event engagement and opportunities to increase ancillary revenue, while supporting better data capture and stronger audience relationships.

For busy venue teams, the platform is designed to reduce friction, improve insight and help audiences get more from every visit. Whether customers are attending a major musical, a family show or a one-night performance, VisitOne supports a smoother and more connected journey. 

In an industry full of passion for the arts and stunning venues, we couldn't be prouder to work with an organisation that stands so tall. We look forward to sharing great success together.

Case Study Available

The latest results from our partnership with Capital Theatres are available in our Capital Theatres Case Study showing how digital audience engagement can support better experiences and better outcomes.