Newcastle Theatre Royal Case Study
How Newcastle Theatre Royal connected digital ticket delivery, hospitality and audience data with VisitOne integrating Tessitura and Square together to create a simpler journey for audiences and a joined-up view.
The project addressed challenges around theatre digital tickets, ticket sharing and interval ordering. Audiences can access and share mobile tickets from a link, without downloading an app or creating an account. Ticket recipients’ details are written back into Tessitura, helping the theatre identify people attending group bookings. A bespoke Square integration supports pre-orders across bars and collection points, while a digital membership card validates status through Tessitura and applies discounts at Square tills without duplicating customer records. It also incorporated restaurant reservations through ResDiary into the digital customer journey.
Early use has produced impressive results for both pre-orders, basket value and the identification of shadow attendees. The case study explains how the team introduced each service in stages, tested it during operations and used what it learned to refine the experience.
Download the case study to explore what Newcastle Theatre Royal is planning next for theatre pre-orders, digital membership and audience engagement.
