Tessitura client Newcastle Theatre Royal partners with VisitOne

Newcastle Theatre Royal connects tickets, hospitality and audience experiences with VisitOne

We’re delighted to support Newcastle Theatre Royal with a connected visitor experience that brings together its Tessitura ticketing, Square EPOS and ResDiary table booking platforms.

Newcastle Theatre Royal has been bringing live performance to audiences on Grey Street since 1837. One of only nine Grade I listed theatres in England, its striking architecture and Frank Matcham-designed auditorium provide a remarkable setting for a night at the theatre.

From gripping drama and spectacular West End musicals to ballet, dance, opera and family favourites, the theatre presents a varied programme for audiences across the North East. Beyond the stage, its Creative Engagement programme supports young people, schools, communities and developing artists, helping more people discover the possibilities of live performance.

Through VisitOne, guests can access downloadable, secure digital tickets, share tickets with others in their party and explore merchandise along with food and drink pre-ordering options across the theatre’s bars. Bringing these services together makes it easier for audiences to plan their visit, organise refreshments and enjoy their time at the venue.

For theatre teams, interval drinks pre-ordering creates opportunities to prepare orders ahead of busy service periods, helping manage demand and supporting secondary spend not only through interval pre-ordering but by reducing queues at the bar for walk-up interval drinks. Fully customisable messaging also enables the venue to provide timely, relevant information throughout the visitor journey.

Secure ticket sharing offers another valuable connection. By helping identify accompanying guests, often known as shadow attendees or “shadow bookers,” VisitOne enables theatres to understand more of their audience beyond the original purchaser. Connecting ticketing and hospitality data adds further insight into how people engage with the venue and the total guest value. All written back into the Tessitura ticketing system 

VisitOne said, “We look forward to helping Newcastle Theatre Royal build stronger audience relationships, develop its hospitality opportunities and make every visit part of a lasting love of theatre.”

To find out more about how we can integrate with Tessitura and your chosen EPOS system at your venue why not book a demo.