WaterTower Theatre, Addison, Texas selects VisitOne

WaterTower Theatre connects ticketing, hospitality and membership with VisitOne

VisitOne is pleased to welcome WaterTower Theatre in Addison, Texas, as a partner venue.

Founded in 1996, WaterTower Theatre has built a reputation for developing new work, supporting local artists and bringing professional theatre to audiences across North Texas. Its commitment to imaginative programming and community connection has made it an important part of the Dallas–Fort Worth cultural landscape.

At the heart of its work is a belief that live performance can encourage empathy, spark conversation and bring people together. From presenting world premieres to nurturing regional creative talent, WaterTower Theatre offers audiences opportunities to discover different stories and perspectives.

Through VisitOne’s integration with Spektrix ticketing and Square EPOS, the theatre will connect secure digital tickets, mobile pre-ordering, donations and digital membership cards in one convenient visitor experience.

For patrons, this means straightforward access to tickets, the ability to arrange refreshments ahead of their visit and convenient ways to support the theatre. Digital membership cards keep membership details readily available on guests’ phones, helping them stay connected with an organisation they value.

For venue teams, advance and interval pre-ordering provide earlier visibility of demand, allowing orders to be prepared before busy service periods. This additional service route creates opportunities to manage operational flow and develop secondary revenue within a limited sales window.

Connecting ticketing and EPOS also brings ticket sales and bar purchases into a fuller view of audience behaviour. These insights can support more relevant customer communications and help the team understand how patrons engage with performances, hospitality and membership.

VisitOne CEO, Phillip Markwick said of the venue partnership, "We’re proud to support WaterTower Theatre as it continues to champion creative talent and build lasting audience relationships in North Texas. The partnership marks another step in VisitOne’s work with theatres and cultural organisations internationally."