VisitOne selected by Sheffield Theatres for all four of their incredible venues

Sheffield Theatres connects four distinctive venues with VisitOne

Sheffield Theatres is celebrated for its award-winning productions, bold artistic vision and commitment to its communities. Shows created in Sheffield, including Life of Pi and Everybody’s Talking About Jamie, have reached audiences in the West End and internationally, reflecting the organisation’s influence on British theatre.

Its four venues each bring something distinctive to the city. The world-famous Crucible is home to ambitious Sheffield-made productions; the historic Lyceum welcomes major touring shows; and the intimate Tanya Moiseiwitsch Playhouse offers a flexible setting for new work. The Montgomery, which joined the organisation in January 2025, adds a longstanding commitment to children, families and community creativity.

We’re delighted that Sheffield Theatres has chosen VisitOne to connect its audience experience across these spaces. As the full platform is introduced, flexible customisation will allow each venue to reflect its own personality within the wider Sheffield Theatres brand.

Working alongside Spektrix ticketing and hospitality EPOS provider PointOne, VisitOne will bring together secure digital tickets, mobile pre-ordering, donations, digital membership cards and table booking.

For audiences, this creates a convenient way to organise more of their visit, from accessing tickets and membership details to arranging refreshments or planning a meal. Relevant information and services can be tailored to the venue, production and performance.

For theatre teams, advance and interval pre-ordering provide earlier visibility of demand, helping staff prepare orders ahead of busy service periods. Collection offers an additional service route during the limited interval sales window, creating opportunities to serve more guests and develop secondary spend.

Connecting ticketing and EPOS also brings ticket sales and bar purchases into a fuller view of audience behaviour. Alongside membership and donation options, this supports stronger relationships with the people who enjoy and sustain Sheffield Theatres’ work.

Case Study Available

A Sheffield Theatres Case Study is available to download to gain more insight into the impact of the integration with VisitOne