Theatre Royal Sydney partners with VisitOne to integrate to Tixly

Set in the heart of Sydney's CBD, Theatre Royal Sydney is one of Australia's most loved cultural institutions. With a rich history spanning over 50 years at its current site, it is home to world class productions from Australia and around the world from major musicals, plays, ballet & live music. Operated by leading global live entertainment company Trafalgar Entertainment, the team at Theatre Royal Sydney has a clear focus on innovation and delivering exceptional customer experiences, setting a benchmark for excellence across the industry.

Houri Tapiki, General Manager, Theatre Royal Sydney said of the integration with Tixly: ''Through our partnership with VisitOne, we’re redefining the customer experience by bringing tickets, pre‑orders, and interval drinks together in one seamless journey. Being the first in Australia to deliver this technology is something we’re genuinely proud of, as we continue to innovate for our guests"

Adding: "As part of trying to make the customer experience a smooth and seamless every time someone visits Theatre Royal Sydney,  each time you buy a ticket to a show at our theatre, you will receive a text on the day with a link to your ticket AND an opportunity to pre-order your drinks - all in one place. No more fumbling to find your tickets or queueing for drinks. I know there are a lot of products in the market that do this sort of thing, but none that do it as well as VisitOne which fully integrates with our ticketing solution and our POS solution so what you get served is only what’s available at the bar closest to your seats."

Phillip Markwick, CEO, VisitOne said" It is great to be able to work with such a great team at the Theatre Royal Sydney. Welcome aboard!"