Theatre Royal Sydney partners with VisitOne to integrate to Tixly ans SwiftPOS

Theatre Royal Sydney connects tickets and interval drinks with VisitOne

Set in Sydney’s CBD, Theatre Royal Sydney has a long history of bringing Australian and international productions to the stage. Its current theatre, designed by architect Harry Seidler, opened in 1976 and has welcomed productions including Les Misérables, The Phantom of the Opera and SIX. Following an extensive refurbishment, it reopened in 2021 under Trafalgar Entertainment.

We’re delighted to support the theatre’s commitment to exceptional audience experiences through VisitOne’s integration with Tixly ticketing and SwiftPOS EPOS. Connecting digital tickets, mobile pre-ordering and customer messaging brings practical convenience to each visit while supporting the theatre’s hospitality operations.

On the day of their performance, guests receive a text message linking to their tickets and the opportunity to pre-order drinks in one place. The ordering experience presents options available at the bar closest to their seats, helping visitors plan refreshments around their evening.

Houri Tapiki, General Manager of Theatre Royal Sydney, said: “Through our partnership with VisitOne, we’re redefining the customer experience by bringing tickets, pre-orders, and interval drinks together in one seamless journey. Being the first in Australia to deliver this technology is something we’re genuinely proud of, as we continue to innovate for our guests.”

For venue teams, advance and interval pre-ordering provide earlier visibility of demand and allow drinks to be prepared ahead of collection. This creates an additional service route during the limited interval sales window, helping manage operational flow and creating opportunities to grow interval bar revenues.

The ticketing and EPOS connection also supports a more relevant customer journey, linking each performance visit with the appropriate hospitality options. As Houri explained, VisitOne “fully integrates with our ticketing solution and our POS solution so what you get served is only what’s available at the bar closest to your seats.”

Phillip Markwick, CEO of VisitOne, added: “It is great to be able to work with such a great team at the Theatre Royal Sydney. Welcome aboard!”

Case Study Available

The Theatre Royal Sydney Case Study can be downloaded here for more insights into the impact of the integration.