Zonal joins VisitOne as EPoS integration partner

VisitOne launches Zonal integration to connect theatre ticketing and hospitality

VisitOne has launched its integration with Zonal, enabling theatres and arts venues to connect their ticketing and hospitality data while retaining their existing suppliers.

For venues already using Zonal in their bars, cafés and front-of-house operations, the integration creates an opportunity to understand more of the audience journey through VisitOne. It brings ticket sales and ancillary purchases into a connected view, helping teams make more informed decisions about customer engagement, service and revenue.

A visitor’s relationship with a venue extends beyond their ticket purchase. Pre-show drinks, interval refreshments and other purchases all contribute to the experience and the value of each visit. Connecting ticketing and EPOS helps venues understand these interactions together, providing a fuller picture of audience behaviour.

Through the integration, venues can compare ticket and hospitality purchase performance, better understand spend per visitor and identify opportunities to grow secondary revenue. These insights can also support decisions about staffing, stock and relevant offers around individual performances.

The connection supports VisitOne’s mobile pre-ordering experience, giving audiences a convenient way to arrange refreshments ahead of their visit. Advance and interval pre-ordering provide earlier visibility of demand, helping hospitality teams prepare orders before busy service periods and manage collection alongside bar service.

For organisations facing limited interval sales windows, this creates an additional opportunity to serve customers and develop interval bar revenues using the technology they have already invested in.

Zonal has spent more than four decades developing technology for the UK hospitality sector. Now part of Volaris Group, it provides EPOS and integrated software solutions that help hospitality and leisure businesses manage operations, engage customers and make informed decisions.

The launch extends VisitOne’s integration network, giving more theatres and cultural organisations the opportunity to connect ticketing, hospitality and audience communications without changing their core suppliers.

VisitOne thanks the teams at Zonal and VisitOne whose collaboration has made the integration possible. Venues using Zonal can contact VisitOne to explore how the connection could support their audience experience and commercial goals.