Increasing secondary spend and improving customer experience at an independent cinema The Picture...
Our latest update on creating seamless guest experiences using integrated engagement tools.
In this updated article we help you on your journey in finding the right preorder solution and audience engagement platform for your theatre or attraction.
Whether it be to deliver digital tickets, take pre-orders from guests for food and drink ahead of their arrival, enable pre-ordering of programs and merchandise, or even allowing ticket-holders to book a pre-show dinner table, the variety of ways in which audiences are offered the chance to add more to their experience has grown significantly in recent times.
Perhaps one of the most significant opportunities to venues is the ability to grow your customer database with the details of shadow attendees.
There are numerous options available to venues when it comes to taking pre-orders. These range from simple solutions that just email orders to the venues, to tickets cleverly designed to look like merchandise in the booking process, and even traditional order and pay apps that have been adapted from the take-away industry to suit the needs of arts and culture venues.
With such a wide array of choices, it's important to consider how well these solutions serve your guests and what operational advantages they offer.
This article will explore the key areas for you to consider when implementing a pre-show, pre-order, or up-sell solution for your theatre, attraction, festival, or cinema.
