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How Digital Tickets Create Incremental Revenue

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Digital tickets are transforming the way arts and culture venues engage with their audiences. More than just a replacement for traditional paper tickets, they open up new opportunities to generate incremental revenue and provide a great customer experience. 

Direct line to your customers: Digital tickets, delivered via email, SMS or mobile apps, mean fantastic convenience for customers. It's the convenience which is key to maximising incremental revenue, especially for arts & culture venues and theatres. Digital tickets can be used to deliver direct, relevant, timely and personalised offers that resonate with customers. Digital ticket platforms like VisitOne that integrate with Spektrix, Tessitura, Tixly, LineUP, NLiven and other ticketing platforms offer venues a superb opportunity to grow incremental revenue.

Premium Experiences: Dinner reservations, VIP packages, backstage tours, or exclusive events on the front of the digital ticket wallet can lead to further revenue. Including these on the digital wallet at just the right time after initial purchase, but before the day of the event significantly increases incremental revenue.

Pre-show Convenience: Adding a pre-order button to the digital ticket wallet just ahead of a customer's arrival at your theatre or arts centre provides convenience and a compelling reason to make additional purchases. You have made life easier for them, and increased revenue.

In-Seat Ordering: The same digital ticket wallet can be used to order refreshments or merchandise directly from customer seats. This appeals to guests' sense of convenience, it reduces crowding in the venue, and encourages spontaneous purchases. All of these lead to incremental revenue.

Post-Event Incremental Revenue: After the event the digital wallet pre-order button can be replaced with call-to-actions for donating, joining a membership scheme and completing a survey. Using push notifications to ask customers what they thought of the show and directing them back to their digital wallet is another great opportunity for incremental revenue. Customers are more likely to donate, join as a member, or purchase merchandise with the fresh memory of a fabulous time at your venue.

VisitOne helps arts and culture venues thrive. It turns guest engagement into incremental revenue through it's digital ticket wallet and guest engagement platform.