How Digital Tickets Increase Secondary Revenue

Digital tickets are transforming the way arts and culture venues engage with their audiences. More than just a replacement for traditional paper tickets, they open up new opportunities to generate secondary revenue and provide a great customer experience. 

Direct line to your customers: Digital tickets, delivered via email, SMS or mobile apps, mean fantastic convenience for customers. It's the convenience which is key to maximising secondary revenue, especially for arts & culture venues and theatres. Digital tickets can be used to deliver direct, relevant, timely and personalised offers that resonate with customers. This is key to growing secondary revenue. Digital ticket platforms like VisitOne that integrate with Spektrix, Tessitura, Tixly, LineUP, NLiven and other ticketing platforms offer venues a superb opportunity to grow their secondary revenue.

Premium Experiences: Dinner reservations, VIP packages, backstage tours, or exclusive events on the front of the digital ticket wallet can lead to further secondary revenue. Including these on the digital wallet at just the right time after initial purchase, but before the day of the event significantly increases secondary revenue.

Pre-show Convenience: Adding a pre-order button to the digital ticket wallet just ahead of a customer's arrival at your theatre or arts centre provides convenience and a compelling reason to make secondary purchases. You have made life easier for them, and grown your secondary revenue.

In-Seat Ordering: The same digital ticket wallet can be used to order refreshments or merchandise directly from customer seats. This appeals to guests' sense of convenience, it reduces crowding in the venue, and encourages spontaneous purchases. All of these lead to increased secondary revenue.

Post-Event Secondary Revenue: After the event the digital wallet pre-order button can be replaced with call-to-actions for donating, joining a membership scheme and completing a survey. Using push notifications to ask customers what they thought of the show and directing them back to their digital wallet is another great opportunity to continue growing secondary revenue. Customers are more likely to donate, join as a member, or purchase merchandise with the fresh memory of a fabulous time at your venue.

VisitOne helps arts and culture venues thrive. It turns guest engagement into secondary revenue through it's digital ticket wallet and guest engagement platform.