Arts venues can now benefit from all ticket-holders (including shadow-bookers) being able to make...
Digital tickets are transforming the way arts and culture venues engage with their audiences. More than just a replacement for traditional paper tickets, they open up new opportunities to generate secondary revenue and provide a great customer experience.
Spektrix users now benefit from true ticket security offered by VisitOne. This gives their customers a fully branded digital e-ticket wallet that brings a whole host of additional benefits, not least of all the ability to grow secondary revenue and the customer database.
Ticket sharing with a bonus: Through the VisitOne Spektrix integration, Spektrix users can add the other members of a booking party's details into the Spektrix customer database. The booker simply selects one or more tickets in their VisitOne digital ticket wallet and sends them to the other people in their party. The recipient must then consent to accepting the ticket and to providing contact details. These details are added to the Spektrix customer database.
The bonus with VisitOne? From that point the recipient benefits from exactly the same convenience as the booker through their own digital wallet. All the members of the booking party can then make secondary purchases. This not only grows the customer database in Spektrix, it grows secondary revenue and creates a wonderful experience for guests.
True Ticket Protection: Where a venue needs to control and protect against scalping or unauthorised resale, the Spektrix VisitOne integration enables tickets to be secured with a rotating QR code. In order to reveal the code the original owner of the ticket must provide secondary means of authentication. For true ticket protection this security works when tickets are added to Apple Wallet and Google Wallet.
Direct line to your customers: Digital e-tickets, delivered via email or SMS by the VisitOne integration with Spektrix offer fantastic convenience for customers. It's the convenience which is key to maximising secondary revenue for Spektrix users. Digital e-tickets can be used to deliver direct, relevant, timely and personalised offers that resonate with customers. This is key to growing secondary revenue. VisitOne gives Spektrix based venues a superb opportunity to grow their secondary revenue.
Premium Experiences: Dinner reservations, VIP packages, backstage tours, or exclusive events on the front of the digital e-ticket wallet lead to further secondary revenue. Including these on the digital e-ticket wallet at just the right time after initial purchase, but before the day of the event significantly increases secondary revenue.
Pre-show Convenience: Adding a pre-order button to the digital ticket wallet just ahead of a customer's arrival at your theatre or arts centre provides convenience and a compelling reason to make secondary purchases. You have made life easier for them, and grown your secondary revenue.
In-Seat Ordering: The same digital ticket wallet can be used by Spektrix clients to allow customers to order refreshments or merchandise directly from their seats. This appeals to a sense of convenience, it reduces crowding in the venue, and encourages spontaneous purchases. All of these lead to increased secondary revenue.
Post-Event Secondary Revenue: After the event the digital wallet pre-order button can be replaced with call-to-actions for donating, joining a membership scheme and completing a survey. Using push notifications to ask customers what they thought of the show and directing them back to their digital wallet is another great opportunity to continue growing secondary revenue for Spektrix venues. Customers are more likely to donate, join as a member, or purchase merchandise with the fresh memory of a fabulous time at your venue.
VisitOne helps arts and culture venues thrive. It turns guest engagement into secondary revenue through its digital ticket wallet and guest engagement platform.
