Insight

Increase secondary revenue with VisitOne and PointOne

Written by VisitOne | Dec 9, 2024 6:17:08 PM

 

 

VisitOne integrates seamlessly with PointOne to increase secondary revenue, grow your customer database and deliver exceptional service to your customers.

Increase secondary revenue

By using the VisitOne you are able to send push messages directly to all ticket holders at the right time using the customer details held in your ticketing software with relevant and personalised offers. The push message which is delivered by SMS or email takes the customer to their VisitOne Digital Ticket Wallet which is fully branded with your venue or event.

Pre-show Secondary Revenue: VisitOne times the appearence of pre-order buttons in the digital ticket wallet just ahead of a customer's arrival at the venue, based on times taken from the ticket system. This provides convenience and a compelling reason to make secondary purchases - why queue when you can order on the way to the venue and just collect when you get there. This is a great way to grow secondary revenue for PointOne customers.

In-Seat Ordering: VisitOne can time many different types of offer in the same digital ticket wallet, swapping each one out at the relevant time. For example it can be used to order refreshments or merchandise directly from customer seats. This appeals to guests' sense of convenience, it reduces crowding in the venue, and encourages spontaneous purchases. All of these lead to increased secondary revenue for PointOne customers using the VisitOne integration.

Post-Event Secondary Revenue: VisitOne can be configured to offer post-show buttons for merchandise, donating, joining a membership scheme and completing a survey. All merchandise purchases integrate directly with PointOne. Using push notifications to ask customers what they thought of the show and directing them back to their VisitOne digital wallet is great opportunity to continue growing secondary revenue for PointOne users. Customers are more likely to purchase merchandise, donate, or join as a member with the fresh memory of a fabulous time at your venue.

Grow your customer database

Ticket sharing with a bonus: With VisitOne your users can add the other members of a booking party's details into the PointOne customer database. The booker simply selects one or more tickets in their VisitOne digital ticket wallet and sends them to the other people in their party. The recipient must then consent to accepting the ticket and to providing contact details. These details are added to the ticketing or CRM customer database. The bonus with VisitOne? From that point the recipient benefits from exactly the same convenience as the booker through their own digital wallet. All the members of the booking party can then make secondary purchases. This not only grows the customer database in the ticket software and in PointOne, it grows secondary revenue and creates a wonderful experience for guests.

Operational Excellence

By taking advantage of the PointOne integration with VisitOne venues benefit from streamlined operations. Inventory and orders are all managed in one place, i.e the EPOS system of choice, PointOne.

VisitOne

VisitOne helps arts and culture venues thrive. It turns guest engagement into secondary revenue through it's digital ticket wallet and guest engagement platform.